So what exactly is Noni?
Morinda citrifolia — a fruit with over 3.000 years of history in Polynesia, an unmistakable character and a long journey all the way to Vorarlberg. Here’s everything you should know about it.
A fruit that carries history.
Noni belongs to the madder family (Rubiaceae) and is one of the most important plants of the Polynesian tradition. Its native range stretches from India across South-East Asia to the Pacific islands — today it feels most at home around Tahiti.
Depending on the region, it’s called Noni, Nonu or Indian Mulberry. When ripe, the fruit is pale and almost translucent — and develops its famous, intense scent.
Flower, unripe and ripe fruit — all at once.
The Noni tree bears fruit all year round. On a single branch you’ll often find flower, green and ripe fruit side by side — it knows no season. Up to eight metres tall, with large glossy leaves, it grows on coasts, in lava fields and at the forest edges of Polynesia.
From South-East Asia across the Pacific.
The story of Noni is a story of seafaring. Thousands of years ago, Polynesian navigators carried the plant from island to island on their outrigger canoes — as one of the „canoe plants” that were an integral part of every settlement. That’s how Morinda citrifolia travelled from South-East Asia all the way to Hawaii, Tahiti and the most remote corners of eastern Polynesia.
Not just the fruit counted.
In the Polynesian tradition, the entire Noni plant was used — each part had its task. That’s what makes it, to this day, one of the most versatile plants of the islands.
The fruit
The centrepiece — fermented into purée and juice. When ripe it’s pale, soft and intense in scent.
The leaves
Large, glossy, leathery — traditionally used for wrapping and for infusions.
The seeds
Ensure its spread — the fruit floats and germinates even after a long journey at sea.
Bark & roots
Provided dyes. Important: this is where the anthraquinones sit — they’re not detectable in the fruit itself. We process only the ripe fruit.
For centuries part of Polynesia.
One thing the juice never was: an indulgence. Traditionally it was drunk above all when it really mattered — its taste and smell are too intense to drink for pleasure. That’s exactly why we round off our NONI Original with organic direct juices, instead of hiding its character.
Harvested, when the fruit is ripe.
Our Noni grows wild in the untouched nature of Polynesia — no synthetic fertiliser, no pesticides, no plantation schedule. It’s harvested by hand: only fully ripe, carefully selected fruit. That’s more demanding than mechanised cultivation, but it secures the quality and a fair income for the local families on site.
This care is the reason why high-quality Noni products have their price — and why „100 % juice” isn’t always the same as „100 % juice”.
Tested and approved in the EU.
Noni juice is approved in the European Union as a novel food (Novel Food) — based on a scientific safety assessment by the EU Commission (2002/2003); the purée followed in 2010. The anthraquinones occasionally mentioned in the debate are not present in the fruit — only in roots and bark, which play no role in our products.
Fermented, matured, rounded off.
After the hand harvest, the ripe fruit is processed into purée and fermented traditionally — a process that above all takes time, not accelerants. In Vorarlberg the purée is rounded off with organic direct juices of red grape, pomegranate and blueberry, lab-tested and bottled.
What’s true — and what isn’t.
Few fruits are surrounded by so many stories. We stick to what can be proven.
The family with which it all began.
In the beginning there was a fruit. NUI began with the NUI NONI Original — fermented organic Noni purée from Tahiti, rounded off with three organic direct juices. From this one juice a whole family grew over the years.
Because the same fruit fits into many everyday lives: as juice for the morning and evening ritual, as a shot for on the go, as purée for the kitchen, as vinegar for refining. One fruit — many formats, many rituals.
NONI Original
Your daily ritual for the immune system and energy* — Noni purée from …
Select optionsab € 39,50
NONI Original Kraftshots
Select optionsab € 3,80
NONI Purée
100 % pure Noni fruit purée from Tahiti.
Select optionsab € 29,50
NONI Vinegar
NUI NONI Vinegar 250 ml
Add to cart€ 12,50And the family keeps growing. The Noni fruit brought into the form that suits your day — as powder for active days, as a capsule for a steady rhythm, as a spray and as care for the outside.
NONI Upgrade Vital
Energy, focus and balance.
Select optionsab € 65,00
NONI Immunbooster, 60 capsules
Your year-round immune companion.
🔔 Verfügbar machen lassen
NONI Multivitamin, 60 capsules
Complete vitamin supply.
Select optionsab € 35,00
NONI Beauty Complex, 60 capsules
Skin · Hair · Nails.
Select optionsab € 35,00
NONI Microbiom Balance Spray
New microbiome balance.
Select optionsab € 17,50
NONI Leaf Gel
Care gel with Noni leaf extract and aloe vera.
Select optionsab € 19,50Answered briefly.
What does Noni taste like?
Intense, tart and unmistakable — neat, the fruit is no indulgence. In the NONI Original, grape, pomegranate and blueberry give the Noni note a berry-like frame. You’ll find an honest approximation in the magazine.
Where do the fruits come from?
From French Polynesia — wild growth, harvested by hand, certified origin.
What does „Nui” mean?
Nui is Tahitian and means big, strong and powerful — a bow to the fruit’s origin.
What’s in the NONI Original?
41 % fermented organic Noni purée, plus organic direct juices of red grape (29 %), pomegranate (20 %) and blueberry (10 %). Nothing else.
How is Noni taken?
The recommended intake is 2 × 60 ml daily, chilled, as a fixed ritual. All the details on the product page — there only with EU-authorised statements.
